All businesses are about relationships. To maintain a customer you need to build a relationship
When a customer is the gathering information stage, they collect numerous business cards. At your initial meeting you may have made a good impression with the client, but in the next days when they are ready to make a decision, they go back to their stack of business cards and try to match a name to the memory they have in their mind.
You want your business card to stand out and what better way than by having your picture on it. Remembering you is the first step in building that relationship
Now, not just any photo will do for your business card. PLEASE DON’T use the photo you snapped with your camera phone in the bathroom mirror. Trust me I have received numerous business cards with this photo on them.
Your photo should be taken by a professional. You want to be dressed professionally. You also need to have a pleasant, friendly expression on your face. You want them to come back, you don’t want to scare them when they look at your business card.
People do business with those they know, like and trust. If they remember you that is the first step.